Have you had a Coldstone Creamery ice cream with bananas? Because if you have, you will most likely have heard someone behind the counter yell “Did someone say bananas?” followed by the whole Coldstone Squad at the counter belting out a banana song.
Actually, many of the songs are more cheers than songs–verses written out to the tune or beat of old college cheers or popular ditties (like the Flintstones theme song).
Actually, there aren’t that many songs. In total, I’ve probably heard 4 or 5 that are repeated over and over again, day in and day out. If you’re a customer and you hear the songs only when you’re there, it might not be so bad. But if you work there as well, it can be completely nerve-wracking. That’s also because, while the songs were sung with a certain amount of energy when Coldstone was a novelty, they are now sung weakly and half-heartedly most of the time that I hear them. No energy. No delight. No excitement. No enthusiasm.
It seems that the honeymoon is over. Don’t get me wrong. The ice cream itself is exotic. It’s delicious, creamy beyond words, and the mixes are superb. It’s also very very sweet. And too much of sweet is cloying. After a while, you don’t really want it anymore—unless you’re a kid or you have a really sweet tooth. And it’s pricey. I can’t imagine myself indulging in a cup or cone of Coldstone every day, or even every week. Not even every month. Too rich–in sweetness, creaminess, and pricing. It’s not something your average islander will look for. Again, unless you’re a kid or have a really sweet tooth. Or are an ice cream gourmet. Or a connoisseur of ice cream.
When the Creamery had just opened in the first week of April 2011, the lines, the lines were endless! People couldn’t wait to get a taste of the newest ice cream in town. I’m sure people came in just to see what it was like. Then, people came in to try a different flavor each time, or a different cone, or different toppings. Then, people came in to use free coupons or promotional coupons.
Many times, people also come in to bring home a pack of ice cream cupcakes or ice cream cookie sandwiches. People also come in to get specialty cakes and birthday cakes. Specialty products for special occasions. I guess they thought it would be worth it to splurge a little.
But how many people can afford to splurge on a Coldstone cake? Last I saw, the tiniest, 6-inch cake cost quite a pretty penny. I would never be able to easily afford that. Besides, that would have to be a tiny party–4 to 6 people at the most sharing that one cake. So unless the party is just for a small family, or just for the celebrant, it wouldn’t be the cake to get. And for the same price of less, I can get a much much bigger ice cream cake at DQ and share that with a whole lot more people! After all, at a party, who cares what the brand of ice cream is? Or how creamy? Or how fancy? And don’t bother asking about the 8-inch cakes or the signature cakes. For that price, I could get a cold steak dinner at Papa Joe’s, complete with bottomless drinks, and still get change on my bill!
Come to think of it, unless you have special dietary needs because you’re lactose intolerant or diabetic or gluten-sensitive or allergic to nuts, people generally eat ice cream for one reason: it’s cold and yummy. Okay. Two reasons.
After the novelty has worn off, people tend to forget the product, or patronize it as an occasional treat. I can also imagine, when the school year begins, students will be grabbing ice creams for lunch, instead of their usual (healthier?) bagels toasted with butter or muffins or cookies and milk. (I never claimed students ate healthy lunches, okay?) They might also grab a milkshake or a fruit shake, but the cost, the cost, will make you spend the most!
If someone says bananas again, I will go bananas.
The Coldstone banana has split.